Why Every Businesses Needs Call Tracking

With so many software solutions available for businesses to track the success of their marketing campaigns, it’s almost astonishing that more businesses don’t take call tracking more seriously. We polled local businesses (those that would answer our call) and asked how many of them were tracking the source of the call, call volume, and the user experience. To our surprise, many small businesses didn’t even know there was something so accessible at such an affordable rate. If you don’t know about it, you’ll never discover it unless you look. This was clearly the case with call tracking software.

Many of the business owners we spoke with didn’t understand the technology behind tracking calls, how to buy it, set it up, track, and monitor. This isn’t much of a surprise either unless you are tech-savvy enough to set it up, you may require additional assistance from the developer or a hand from the sales team that sold it to you. As difficult as it may sound, buying into a call tracking software is extremely affordable and easy to set up. Let’s talk briefly about what that process might look like.

When you track a number, chances are you won’t be tracking your local business line directly. Usually, businesses will purchase multiple lines and track them individually as they are used with specific marketing strategies. For instance, you may print one trackable number on a mailer, another could be used on a Google Pay-Per click campaign, another used in organic SEO, on your website, and another used in your email marketing campaigns.

You can see how effectively tracking your inbound calls would allow you to optimize your marketing efforts by identifying which channels were successful and which didn’t generate much of a response. These calls can be tracked, recorded, and sent to a spreadsheet for analyzing call volume. Software solutions like Call tracking Pro and Twillio are two popular platforms that allow for easy signup and setup. Customer support on both of those platforms has great Google reviews.

The first step with call tracking is understanding that it’s not as complex as you might thing. Getting local business owners to understand this shouldn’t be difficult, the few conversations I have had with business owners were positive, I think once they understand the process it’s easier to envision using a SAAS like call tracking to better manage their inbound calls and digital marketing efforts.

Steven C. Roach – American Professor of International Relations

Steven C. Roach (born November 1, 1964) is an American professor of International Relations who writes on global ethics, the politics of international law, critical international theory, minority rights, and South Sudan’s politics. He is currently Director of Graduate Programs (Ph.D. MA, MLA. MALACS) at the School of Interdisciplinary Global Studies at the University of South Florida.

Education and Career

Roach earned his doctorate from the Josef Korbel School of International Studies at the University of Denver in 2002. He received his M.A from San Francisco State University in 1995 and his BA from Colgate University in 1987. From 2002 to 2005 he was appointed visiting professor at Colorado State University at Pueblo and a visiting lecturer at the University of Colorado Boulder. In 2020, he served as the country expert of a USAID work team and its Democracy, Human Rights, and Governance (DRG) assessment report of South Sudan. Professor Roach South Florida is a member of several editorial and consultancy boards.

Ethical Values and Global Politics

A central focus of Roach’s work is the interaction of ethical values and political power. His recent work uses the relationship between decency and moral accountability to study the growing political pressures that threaten the liberal international order. In a 2016 interview with E-IR, he points out that the gap between humanitarian values and emotion has never been greater; that it is not simply the hostile emotions that explain right-wing populism, but liberalism’s detachment from these sentiments.

Politics of International Law

Roach is one the first political scientists to systematically explore the political forces shaping the International Criminal Court. His notion of political legalism functions as a pragmatic instrument to study how best to bring justice to the worst perpetrators of serious crimes. In an article published by Global Governance, he argues that the court cannot escape the effects of operating in an international system. It needs to confront this difficult and complex political reality of the ICC by devising new ways of thinking about its agency and by adopting the political strategies needed to balance the demand for global justice against the constraints of the international system.

Governance in South Sudan

Roach has conducted extensive field research in South Sudan and written on the many challenges of governance in South Sudan, Africa’s 54th state. His short essays have appeared in Foreign Affairs, African Arguments, and the Cairo Review of Global Affairs, and in 2019, he co-edited The Challenge of Governance in South Sudan. In 2017, he published an article in International Affairs, which argued that the unstable politics of accountability stems of South Sudan’s undeveloped institutions.

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