With so many software solutions available for businesses to track the success of their marketing campaigns, it’s almost astonishing that more businesses don’t take call tracking more seriously. We polled local businesses (those that would answer our call) and asked how many of them were tracking the source of the call, call volume, and the user experience. To our surprise, many small businesses didn’t even know there was something so accessible at such an affordable rate. If you don’t know about it, you’ll never discover it unless you look. This was clearly the case with call tracking software.
Many of the business owners we spoke with didn’t understand the technology behind tracking calls, how to buy it, set it up, track, and monitor. This isn’t much of a surprise either unless you are tech-savvy enough to set it up, you may require additional assistance from the developer or a hand from the sales team that sold it to you. As difficult as it may sound, buying into a call tracking software is extremely affordable and easy to set up. Let’s talk briefly about what that process might look like.
When you track a number, chances are you won’t be tracking your local business line directly. Usually, businesses will purchase multiple lines and track them individually as they are used with specific marketing strategies. For instance, you may print one trackable number on a mailer, another could be used on a Google Pay-Per click campaign, another used in organic SEO, on your website, and another used in your email marketing campaigns.
You can see how effectively tracking your inbound calls would allow you to optimize your marketing efforts by identifying which channels were successful and which didn’t generate much of a response. These calls can be tracked, recorded, and sent to a spreadsheet for analyzing call volume. Software solutions like Call tracking Pro and Twillio are two popular platforms that allow for easy signup and setup. Customer support on both of those platforms has great Google reviews.
The first step with call tracking is understanding that it’s not as complex as you might thing. Getting local business owners to understand this shouldn’t be difficult, the few conversations I have had with business owners were positive, I think once they understand the process it’s easier to envision using a SAAS like call tracking to better manage their inbound calls and digital marketing efforts.