Call Tracking Software

Top Tips to Choose Customer Service Call Tracking Software

Call tracking software measures the quality and number of leads produced through the channels of your ad campaign. It works for both offline and online. You can achieve this by assigning a unique phone number to the campaigns and instruct your support team to perform call-to-action service.

 

Choosing a proper call tracking software for customer engagement depends on some facts that are easy to miss when you are doing this for the first time. It’s also very quick and simple to use the system once you are well-versed with it. Then if you look at the cost of this software it’s nothing compared to the other business requirement you have. However, before you choose the software let’s go through some useful tips.

 

Coverage of number

The main objective of call tracking is to establish some unique phone numbers through the campaign. If you have the global market in target for your marketing, you have to choose a customer service call tracking software provider that offers you phone numbers for both local and international both. Also if you have a choice of countries you should look for the same.

 

Better number generation

An efficient call tracking software should be able to generate phone numbers dynamically and based on your advertising campaigns. This means if you miss a javascript the code must be able to show the previous numbers that are on the URL page. If you want to do it manually you will have to spend a lot more time to get the best effect of it. So the software should be able to do this work for you so you can concentrate on your campaign. Also, it has to create an error-free solution.

 

Third-party service integration

It gets easier to get the solution faster when you integrate other tools to the software that you generally use in your company. For instance, you can add a web analytics tool with the customer service call tracking software. The moment you integrate the CRM software you will gain access to the entire cycle of sales and information on the offline leads. So it will make your campaign task easy and it’s a factor that you must consider.

 

Best flexibility

Every business uses data according to their requirements. So it would differ from other organizations. If you want real-time action for your sales reps, then when a call comes for a readymade product and it’s not complete, it should be able to build it over the API of the service vendor. The ability to customization the software has a very crucial role in the ways you use the data.

 

Reliability and uptime

Once you select a call tracking software the calls of the customers will go through the infrastructure of the service provider. This means you can get better quality and increased uptime than before. If you do not use the same you might lose the credibility and leads from the targeted consumers.

 

Call transcriptions and recording

These are the wealth details about your targeted audiences and their requirements. After a time, you can identify the patterns in the ways the customers ask about your products. You can get this advantage with the call tracking system as you have to provide information to the application. Ask the provider if they will be able to provide you this service.

 

You also have to ask for the price of the customer service call tracking software. Then, if you will get detailed analytics or not and so on.

All about a Call Tracking Software

Ever wondered, how to track who calls your business and the campaign that drives those calls? A call tracking system software, can not only track calls and the campaigns that drive them, but also derive a lot more information that can help advertising your business.

How it works

The software system allows you to gain access to attribution of phone calls and keywords to online and offline campaigns. The responses are tracked and recorded, along with accessing other data, that can help you identify the leading marketing campaigns.

Some of these softwares also offer other features, like SMS automation, which can respond to missed calls. Most of the CA tracking system softwares are not free, but some of these offer free trials.

  • A good call tracking system software is easy to use and has an intuitive dashboard.
  • It provides you with information that helps you assess a campaign’s capability to grow.
  • You can also track the campaign to find it’s associated website, and gain access to it’s history to assess if the campaign will be beneficial to your company.
  • Keyword tracking is also offered, where you can track the keywords that are used to drive calls to your business.

Features of a Call Tracking System Software

  • Call tracking system software allows you to track and identify the incoming call number and it’s source.
  • It allows you to access to the location information from which the call was placed.
  • It records the duration of the call.
  • It gives information on the number of calls you receive.
  • It also gives information about the device that was used to make the call.
  • It gives information on the profile of the caller, like, the caller’s name, phone number, and whether they were a new caller.
  • It gives all information about the call, like, if the call was answered or went to voicemail, if the call was on hold, and if the call was ended by the caller in the middle of it.
  • It gives access to call routing.
  • It has a reporting and intuitive dashboard.

 

Uses and Benefits of a Call Tracking System Software

 

  • You can identify the advertising campaigns by associating a phone number with it.
  • You can identify the keywords that drive your calls, and use the information for the profit of your business.
  • You can assess and analyze whether the marketing campaigns are qualified leads, and you can change your campaign based on that.
  • You can improve your calls by identifying the areas of improvement, with the help of call records.
  • You can find information about how many calls you receive from each marketing strategy, and assess which one works the best for your company.
  • You can also find out if the caller was a customer or an agent.

Call tracking system software is a great way to bring profits to your company. Some of these softwares have incredible features of providing detailed custom reports. There are a few good softwares that give offer you a free trial. Give it a go, as they might be a little pricey, but they are worth it.