Call tracking software measures the quality and number of leads produced through the channels of your ad campaign. It works for both offline and online. You can achieve this by assigning a unique phone number to the campaigns and instruct your support team to perform call-to-action service.
Choosing a proper call tracking software for customer engagement depends on some facts that are easy to miss when you are doing this for the first time. It’s also very quick and simple to use the system once you are well-versed with it. Then if you look at the cost of this software it’s nothing compared to the other business requirement you have. However, before you choose the software let’s go through some useful tips.
Coverage of number
The main objective of call tracking is to establish some unique phone numbers through the campaign. If you have the global market in target for your marketing, you have to choose a customer service call tracking software provider that offers you phone numbers for both local and international both. Also if you have a choice of countries you should look for the same.
Better number generation
Third-party service integration
It gets easier to get the solution faster when you integrate other tools to the software that you generally use in your company. For instance, you can add a web analytics tool with the customer service call tracking software. The moment you integrate the CRM software you will gain access to the entire cycle of sales and information on the offline leads. So it will make your campaign task easy and it’s a factor that you must consider.
Every business uses data according to their requirements. So it would differ from other organizations. If you want real-time action for your sales reps, then when a call comes for a readymade product and it’s not complete, it should be able to build it over the API of the service vendor. The ability to customization the software has a very crucial role in the ways you use the data.
Reliability and uptime
Once you select a call tracking software the calls of the customers will go through the infrastructure of the service provider. This means you can get better quality and increased uptime than before. If you do not use the same you might lose the credibility and leads from the targeted consumers.
Call transcriptions and recording
These are the wealth details about your targeted audiences and their requirements. After a time, you can identify the patterns in the ways the customers ask about your products. You can get this advantage with the call tracking system as you have to provide information to the application. Ask the provider if they will be able to provide you this service.
You also have to ask for the price of the customer service call tracking software. Then, if you will get detailed analytics or not and so on.